Online Bachelor of Science in Retail and Merchandising Management (BS-RMM)
Retail and Merchandising Management
Program Overview
Launch your career in the dynamic world of retail and fashion with our fully online Bachelor of Science in Retail and Merchandising Management. This comprehensive online degree is designed to provide you with critical skills and knowledge to succeed in the fast-paced retail industry, whether you aim for a global retail career or aspire to launch your own business. A built-in business minor complements the retail and fashion curriculum for thorough knowledge of principles and theories related to providing goods and services to consumers.
You will gain a deep understanding of the entire retail lifecycle, from product creation and brand strategy to e-commerce management and consumer engagement.
Why Choose Retail and Merchandising Management?
This degree prepares you for a variety of dynamic roles. Our curriculum is focused on developing practical, in-demand skills in key areas such as merchandise planning, digital commerce, and market analysis. Graduates are equipped for success in positions like:
- Retail Buyer/Merchandiser: Make critical decisions about which products a store or website sells.
- Brand Manager: Shape a brand’s public image and drive its growth strategy.
- Product Developer: Innovate and create new products that consumers will love.
- Omni-channel Retail Strategist: Design the future of retail by integrating digital and physical shopping experiences.
- Visual Merchandiser: Design compelling in-store and digital displays that drive sales.
- Digital Retailer: Manage e-commerce operations and online marketing efforts.
Admission Requirements
- Minimum 2.0 cumulative GPA
- Minimum of 1 transfer credit hour (must be earned post-high school graduation)
- Applicants who have earned fewer than 24 credit hours must also submit a high school transcript.
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Key Dates & Deadlines
Program Concentrations
Fashion Retailing
Ideal training for students interested in working as retail and merchandising experts in the fast-moving fashion industry.
Featured Courses
An overview of the fashion industry, including how fashion lines are designed, manufactured, marketed and distributed.
Analysis of the interplay between fashion, culture, and consumer lifestyles to forecast the future of color, fabric, and design elements in the fashion industry.
Analysis of the merchandise buying function within different types of retail organizations and structures, using industry mathematical formulae. Introduction to principles associated with retail buying, planning, and allocation.
Issues concerning the use of the Internet and related technologies to improve and/or transform retail businesses. Emphasizes analysis of consumers and product/service types in online retailing and mobile commerce.
